Subject: - BBC Somali Section performance
Dear Sir/Madam,
I am writing this letter of complaint to the management of the BBC Africa section to highlight the uninterrupted decade-old poor performance of the Somali section. The BBC Somali section, since its inception during the Suez Canal crises in 1957 till the current head, Mr. Yusuf Garad, took over the management of the section, has been the voice and ears of the Somali-speaking people of the region. For generations, the BBC succeeded in keeping the loyalty of so many customers for so many decades through its impartial reporting, seasoned presenters, valuable programmes, good customer feedback and etc.
The BBC was an organisation that famed to strive for greater innovations, best practice and culture of continues improvement and as such one could say that it set the bench mark of sound media of the Somali nation. Almost all of the best Somali presenters and producers graduated from the BBC. BBC Bush House is the only tourist attraction a Somali visitor to the UK could hardly miss and in other words the building itself secured a shrine like status in the Somali mind.
The BBC back then demonstrated through the high quality of its end product that it regarded and treated its customers as mature and intelligent beings that have the capability to separate the wheat from the chaff. Sadly, those days are buried under the desk of Mr. Yusuf Garad. The BBC Somali section, in the contemporary Somali journalistic world, serves as a living prove to show the effect of poor management.
The BBC was an organisation that famed to strive for greater innovations, best practice and culture of continues improvement and as such one could say that it set the bench mark of sound media of the Somali nation. Almost all of the best Somali presenters and producers graduated from the BBC. BBC Bush House is the only tourist attraction a Somali visitor to the UK could hardly miss and in other words the building itself secured a shrine like status in the Somali mind.
The BBC back then demonstrated through the high quality of its end product that it regarded and treated its customers as mature and intelligent beings that have the capability to separate the wheat from the chaff. Sadly, those days are buried under the desk of Mr. Yusuf Garad. The BBC Somali section, in the contemporary Somali journalistic world, serves as a living prove to show the effect of poor management.
 |
The BBC Somali Section as seen by Somali Speaking Customers
Non-stop discussions onthe weaknesses and strengths of the diverse and yet interlinked media outlets at internet chat rooms, tea shops and at the traditional Qat saloons is the main stay of the Somalis. I think this predisposition to always be on the lookout for news has its origins to the nomadic culture of the nation and the fallout from the two decades of civil war and chaos permeated into the demand thus making the phenomenon a monster that has an elephant’s appetite. Continued
No comments:
Post a Comment